The Salt Lake Tribune
About Us

Your trusted source for news and information
The Salt Lake Tribune is Utah’s largest-circulation, award-winning, daily newspaper. Readers turn to The Salt Lake Tribune for in-depth and breaking news in Utah. Advertisers turn to The Salt Lake Tribune to reach informed, affluent decision makers across Utah. The Salt Lake Tribune targets adults 18 and older with an annual household income of more than $50,000.
The first edition of The Salt Lake Daily Tribune and Utah Mining Gazette was published in 1871. More than 140 years later, The Salt Lake Tribune editors push their reporters to find “solution” stories — accounts that demonstrate people solving their communities’ problems through cooperation, intelligence and diligence as Utah’s independent voice.
Circulation
Frequency | Printed daily |
Tribune Sunday Circulation: | 98,232 |
Tribune Avg Daily Circulation (M-F): | 79,998 |
Tribune Saturday Circulation: | 81,262 |
Tribune & News Combined Sunday Circulation* | 233,116 |
Tribune & News Avg Daily Circulation: | 138,196 |
Tribune and News Combined Saturday Circulation: | 143,124 |
Readership |
Tribune Weekly Readership: | 350,603 |
Tribune Sunday Readership: | 214,555 |
Tribune & News Weekly Readership: | 624,971 |
Tribune & News Sunday Readership: | 421,978 |
AAM Audit Report 12 mo. ending Sept 20, 2014 & Scarborough R2 2015
*Numbers include Deseret News National Edition
Audience
Men | 54% |
Women: | 46% |
Married: | 62% |
Single: | 38% |
Avg household income: | $76,336 |
Avg household size: | 3 |
Avg market value of owned home: | $294,438 |
Avg age: | 51 |
College graduate: | 32% |