The Salt Lake Tribune

About Us

Your trusted source for news and information

The Salt Lake Tribune is Utah’s largest-circulation, award-winning, daily newspaper. Readers turn to The Salt Lake Tribune for in-depth and breaking news in Utah. Advertisers turn to The Salt Lake Tribune to reach informed, affluent decision makers across Utah. The Salt Lake Tribune targets adults 18 and older with an annual household income of more than $50,000.

The first edition of The Salt Lake Daily Tribune and Utah Mining Gazette was published in 1871. More than 140 years later, The Salt Lake Tribune editors push their reporters to find “solution” stories — accounts that demonstrate people solving their communities’ problems through cooperation, intelligence and diligence as Utah’s independent voice.

Circulation


Frequency Printed daily

Tribune Sunday Circulation: 98,232

Tribune Avg Daily Circulation (M-F): 79,998

Tribune Saturday Circulation: 81,262

Tribune & News Combined Sunday Circulation* 233,116

Tribune & News Avg Daily Circulation: 138,196

Tribune and News Combined Saturday Circulation: 143,124


Readership


Tribune Weekly Readership: 350,603

Tribune Sunday Readership: 214,555

Tribune & News Weekly Readership: 624,971

Tribune & News Sunday Readership: 421,978

AAM Audit Report 12 mo. ending Sept 20, 2014 & Scarborough R2 2015
*Numbers include Deseret News National Edition

Audience


Men 54%

Women: 46%

Married: 62%

Single: 38%

Avg household income: $76,336

Avg household size: 3

Avg market value of owned home: $294,438

Avg age: 51

College graduate: 32%

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